Hal's Harley-Davidson

  • Retail
  • Motorcycles
1925 S. Moorland Road
New Berlin, WI 53151
(262)860-2060
(262) 860-2067 (fax)
Hours:
Monday - Friday: 9am to 7pm
Saturday: 9am to 5pm
Sunday: 11am to 3pm

About Us

Hal's Harley-Davidson started out in 1959 as J&S Cycles in West Allis, WI. Originally owned by John and Sharon Sekulich, it earned a reputation for service excellence. The business grew, and by 1965 read more
  • About

    Hal's Harley-Davidson started out in 1959 as J&S Cycles in West Allis, WI. Originally owned by John and Sharon Sekulich, it earned a reputation for service excellence. The business grew, and by 1965 had moved to New Berlin. In 1978, which was the Motor Company's 75th Anniversary year, Hal Topel acquired the dealership and changed its name to Hal's Harley-Davidson®.
    Born in Kenosha, Wisconsin, Hal grew up on his grandfather Earl's Nash-Rambler dealership where he learned the operations side of the business. Hal has always been a motorcycle enthusiast and in the late '50s enjoyed sport riding, scramble racing and selling Triumph and BSA motorcycles part time on evenings and weekends. The two rode on weekends, attending the many dirt track races held throughout the Midwest. These weekend rides were the seed that ultimately grew into what is now Hal's Harley-Davidson.
    In June 2016, the dealership entered a third chapter in its 57 year legacy. The mantle has been passed to Sara Pomeroy, a local enthusiast with a passion for preserving the heritage of the past and building upon it through continued investment in people.
    Hal's Harley-Davidson®remains an active place where customers don't just become friends but are part of the family. The "Hal's" philosophy can be seen in our knowledgeable staff, dedicated to our brand and our promise of providing convenient, quality service so our customers can simply enjoy the ride. Hal's is a full service dealership and accommodates the whole family.
    Hal's isn't just a team, we are a family and you are always a welcome member.

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  • Directions

    I-94 West to Moorland Road South (exit 301A) 1 mile south on west side of road